We can forecast that specific areas of business will continue to develop as brand-new trends emerge.
As we have seen in the last few years, Artificial Intelligence is having a clear impact on the method in which numerous businesses are running. Businesses are utilising this new innovation to boost performance and accelerate processes on an everyday basis. Generative AI will continue to be among the most important emerging trends in business because it is thought that it will have a hugely positive influence on the overall customer experience. This sort of technology is one that only improves with time as generative AI platforms are being run on the technology of large language models. These LLMs are trained on billion pages of existing text, and as they are trained, they become more advanced in their capability to produce content and respond appropriately to consumer requests. There is no doubt that those at SJP will be curious to see how this ever-growing technology will continue to effect business trends for next 10 years.
When we analyze a trends in business meaning, we are simply describing new developments or patterns that are impacting the performance or focal points of a business. One clear example of this that we have seen just recently would be the prominence of e-commerce. Due to differing factors in recent times, many businesses needed to quickly change their business designs and ensure that they were accessible to online consumers. While the growth of e-commerce has actually slowed slightly, it is still something that every company need to be thinking about and definitely a trend that will continue for many years to come. Those at Attivo will understand that it is necessary for companies to adjust marketing and sales strategies in order to maximise the exceptionally positive effect that e-commerce can have on a company.
Among the important examples in business trends that we have seen just recently would be the growing importance that employees put on the capability to have a hybrid working design. We have certainly seen a shift where those who started working from home wanted to keep things that way due to it being much more hassle-free for them. They are able to save the time that would be used travelling, have additional personal time at home as they can log off and go straight to family life, in addition to being able to take pleasure in the financial advantages that come with this style of work. While there are numerous varying viewpoints about how effective working from home is, there is no doubt that businesses must know the reality that lots of employees are specifically trying to find these opportunities. Those at Aviva will definitely be intrigued to see how working models continue to change in the future.